The Wedding
Zine.

A cinematic, interactive home for wedding films, vows and photography, conceived as a product rather than a delivery page.

PAULOS
Product thinking · UX/UI · Web · Branding · Operations

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The film should not end at a download link.

The Wedding Zine turns audiovisual delivery into an editorial experience of its own: film, vows, photography and credits brought together in a space made for the couple and the studio's work.

An experience designed to be seen, not just explained.

The Leo & Melissa demo is shown inside the case to put the real product in desktop and mobile context. Film, vows, gallery and editorial rhythm belong to the same experience.

theweddingzine.com/leo-e-melissa
Real demo · content shown from the live productOpen full experience ↗

A beautiful experience still has to work as a product.

The challenge was connecting visual direction, mobile experience, content management and a workflow studios can actually use. The same decisions had to work for the person viewing the page and the people creating and maintaining it.

01

The film stays central

Rather than building a gallery with video, the experience is organised around the film. Vows, photography and credits add context without competing with it.

02

Content is separated from presentation

Names, date, location, film, vows, gallery and credits follow a shared structure. New pages can be created without redesigning the product for every wedding.

03

Variation without losing the system

Themes and languages adapt the experience to the couple and studio while keeping the same product foundation and publishing flow.

04

Delivery is also an operational problem

The product is designed so publishing and maintaining a wedding becomes a repeatable process rather than a new web project for every delivery.

01

Experience

A vertical narrative centred on the film, with vows, gallery and credits as parts of the same memory.

02

Product

A structure designed for multiple weddings, languages, themes and studio operation.

03

Operations

Designed to reduce repetitive work and make publishing, editing and maintenance clear processes.

04

Brand

An identity strong enough to sell as a product and restrained enough to let each wedding lead.

Creative thinking with a real operational layer.

The project crosses digital product, UX/UI, development, audiovisual, branding and workflow design. It is exactly the kind of problem that does not fit neatly inside one discipline.

See it in context.

Leo & Melissa demo ↗theweddingzine.com ↗Explore Digital ↗Explore Operations ↗Discuss a project ↗